Proust and Grape Soda

Aside from its ability to nourish the body, food also possesses the power to nourish the mind—particularly the memory. This phenomenon was immortalized in Marcel Proust’s seminal novel Remembrance of Things Past, in which the narrator triggers dormant memories and feelings upon eating a petite madeleine (small French sponge cake). 

Had Proust been American, it’s conceivable that the memory-inducing madeleine might have been a can of Welch’s Grape Soda instead of a tea-time confection. We can’t speak for everyone, but to many American children, a can of soda (also called pop depending on where you’re from) is a magical thing. The bright, decorative colors adorning the can; the instantly recognizable pop sound that’s made when pulling back the tab; the sweet, sugary, carbonated nectar within that tickles every corner of the inside of your mouth. It’s not hard to see why, through the eyes of a child, this beverage is alluring. 


However, as we all know, every adult carries within traces of their former childhood selves. And this is one reason why we import soda cans from the USA to Berlin—to provide you with the opportunity to take a stroll down memory lane and revel in a relic of your past.

Currently available cans: Mountain Dew, Mello Yello, Cherry Coke, Mug Root Beer, Hansen’s Natural Cane Soda, Blue Sky Soda, Canada Dry Ginger Ale, and Welch’s Grape Soda. So, go ahead and stop on by. We’ll be serving memories morning, noon, and night!